Referral Tracking for Gravity Forms: Why First-Touch and Last-Touch Attribution Tell Different Stories for Form Leads
When you start paying close attention to referral tracking for Gravity Forms, one thing becomes clear very quickly: not every report is telling you the…
Introducing Referral Source Tracking for WPForms
Referral Source Tracking for WPForms is officially live! After building this for Gravity Forms, making a WPForms version was the obvious next move. WPForms is…
Referral Source Tracking for Gravity Forms 1.2.0 — Custom Sources, Click ID Tracking, and a Fully Extensible Plugin
We’ve been heads-down shipping, and it’s time to catch up the blog. This post covers three releases for Referral Source Tracking for Gravity Forms: 1.1.4…
GCLID vs GBRAID vs WBRAID: What They Mean (and Why Leads Don’t Match Conversions)
If you have ever looked at a Gravity Forms entry (or a CRM record) and thought, “This lead is clearly from Google Ads, so why…
Why Address Autocomplete is the #1 “Form Friction” Field (And How it Reduces Abandonment)
If you’ve ever watched someone fill out a form on their phone, you’ve seen the moment it happens: they hit the address field, pause, and…
UTM Parameters for Referral Tracking: A Simple Naming System That Prevents Bad Data
If your marketing reports keep shrugging and saying “Direct,” your lead source field is mysteriously empty, or three different campaigns look identical on paper, the…
How to Stop WordPress Form Spam in 2026 (Complete Guide + Free Tools)
Form spam is one of those problems that seems small at first… until you wake up to 30 fake leads, a dozen SEO pitches from…
Introducing MultiForm Anti-Spam Image CAPTCHA Pro & Free!
We’ve been brewing a new way to fight form spam at Plugin Brewery, and it’s ready to ship. MultiForm Anti-Spam Image CAPTCHA is a modern,…
Gravity Forms Referral Tracking: Why It Matters More Than Ever for Modern Lead Attribution
Marketers are constantly asked the same question by their clients, leadership teams, and sales departments: “So where are our leads coming from?” It’s a simple…
Referral Source Tracking for Gravity Forms 1.1.3 — New Search Engines, New AI Models, and Major Multisite Improvements
We’ve been brewing updates quickly since launching Referral Source Tracking for Gravity Forms — and version 1.1.3 is our biggest improvement cycle yet. This release…