Evan Fraser, Author at Plugin Brewery

Google Tag Manager Tag Assistant showing the pb_referral_submit event with source, referrer, click ID, and UTM parameters

Gravity Forms Referral Source Tracking 1.6.0: Send Form Leads to GA4

Version 1.6.0 can send captured source, referrer, click ID, and UTM data to GA4 as pb_referral_submit when a Gravity Form confirms. Off by default.

Gravity forms referral tracking first touch last touch attribution flow

Gravity Forms Referral Source Tracking 1.5.0: Last-Touch Attribution is Here

A few updates have been quietly brewing since Gravity Forms Referral Source Tracking version 1.4.0… Versions 1.4.1 and 1.4.2 shipped with some genuinely useful improvements,…

Referral Source Tracking for Gravity Forms 1.4.0 – Charts, a Digest, and a Tidier Home

End of the quarter, and you need to know where your form submissions came from. Did the February blog post still pull leads? Did the…

How to Capture UTM Parameters in Gravity Forms: Native + JavaScript Methods

Quick answer: There are three ways to track UTM parameters in Gravity Forms. If visitors land directly on your form page, use the built-in method:…

Introducing Gravity Forms to Salesforce Integration

Picture this: a customer fills out your Gravity Form. They become a Lead in Salesforce. Two weeks later they edit their entry to update their…

First-Touch vs Last-Touch Attribution: Which One Is Right for Your Form Leads?

Two channels. One conversion. Who gets credit? Your form reports say one thing. Google Ads says another. Your CRM says a third. Nobody’s wrong. You’re…

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