Capture UTM Parameters Across Pages in Gravity Forms (JavaScript Snippet)
Most websites that use Gravity Forms track UTM parameters in Google Analytics only. That gets you generic traffic reports. It doesn’t get you lead-level attribution….
Introducing Gravity Forms to Salesforce Integration
Picture this: a customer fills out your Gravity Form. They become a Lead in Salesforce. Two weeks later they edit their entry to update their…
First-Touch vs Last-Touch Attribution: Which One Is Right for Your Form Leads?
Two channels. One conversion. Who gets credit? Your form reports say one thing. Google Ads says another. Your CRM says a third. Nobody’s wrong. You’re…
Introducing Referral Source Tracking for WPForms
Referral Source Tracking for WPForms is officially live! After building this for Gravity Forms, making a WPForms version was the obvious next move. WPForms is…
Referral Source Tracking for Gravity Forms 1.2.0 — Custom Sources, Click ID Tracking, and a Fully Extensible Plugin
We’ve been heads-down shipping, and it’s time to catch up the blog. This post covers three releases for Referral Source Tracking for Gravity Forms: 1.1.4…
GCLID vs GBRAID vs WBRAID: What They Mean (and Why Leads Don’t Match Conversions)
If you have ever looked at a Gravity Forms entry (or a CRM record) and thought, “This lead is clearly from Google Ads, so why…