Google Ads Tracking for Gravity Forms

Starting at $24.99 / Year

Stop guessing which leads came from Google Ads. This plugin adds clear, reliable Google Ads attribution (including click IDs like GCLID) directly inside every Gravity Forms entry.

by Hawp Media

What Does it Do?

If you’re running Google Ads, you need a simple way to confirm which form submissions actually came from paid clicks.

Google Ads Tracking for Gravity Forms uses first-click attribution to detect when a visitor originally arrived from Google Ads and then stores that information inside the Gravity Forms entry—so your team can see it instantly while reviewing leads.

It captures Google Ads click identifiers (like gclid, plus modern variants like gbraid/wbraid when present) and keeps the original context tied to the submission—even if the visitor lands on one page and converts later on another.

Features

  • Know if a submission came from Google Ads
  • Captures Google click IDs (gclid, gbraid, wbraid)
  • Stores the original landing page + referrer context for better troubleshooting
  • Adds Google Ads tracking fields to Gravity Forms automatically
  • Works with caching/CDNs
  • WordPress Multisite compatible

Want to Track More Than Just Google Ads?

Get our plugin Referral Source Tracking for Gravity Forms to track ANY source your submissions came from!
View Plugin Details

Documentation

Features

Google Ads Tracking for Gravity Forms records whether each submission originated from a Google Ads click and saves the relevant click ID(s) right in the entry. This makes it easy to:

  • Verify Google Ads lead quality during sales follow-up
  • Audit conversion tracking issues without guessing
  • Export lead-level proof for reporting or reconciliation

FAQs

What does it track, exactly?

This plugin focuses on Google Ads only—so the data stays clean and obvious.

Typical fields captured include:

  • Source
  • Google Ads? (Yes/No)
  • Google Ads GCLID

If you want to track any referrer, check out our plugin Referral Source Tracking for Gravity Forms!

Does it track every form?

Yes—once installed, tracking is enabled for all Gravity Forms submissions automatically.

Which click IDs are captured?

gclid, gbraid, wbraid

Does it work with caching/CDNs?

Yes; Javascript runs client-side; no special config needed.

Is it GDPR/CCPA compliant?

Yes; when used with consent/legitimate interest and proper disclosure; no PII is captured by default.

Where is the referral data saved?

We save data into your Gravity Forms entries only; we do not send conversions or events to ad platforms.

Can I export the data?

Yes; data appears in Gravity Forms Entries and exports.

What languages are supported?
  • en: English

* More languages coming before March 1st!

Does it work with a WordPress Multisite network?

It works out of the box on WordPress Multisite. As soon as you network-activate it, each subsite can capture Google Ads attribution in its Gravity Forms entries automatically.

Changelog

1.0.1 – Feb 23, 2026

  • Fix – Correct EDD item ID and purchase URL constants.
  • Fix – Tracking assets no longer enqueued on the frontend when Gravity Forms is not active.
  • Fix – Guard against structural changes in GF’s form settings fields array to prevent a PHP warning.
  • Fix – Plugin conflict check no longer runs on every frontend page load (now correctly limited to admin only).
  • Fix – Remove reference to a non-existent filter from the FAQ.
  • Enhancement – Tested up to WordPress 6.9.

1.0.0 – Jan 21, 2026

  • New – Initial release.